These are alternative designs that look different from my original.
Sunday, May 22, 2016
Saturday, May 21, 2016
3 stage of difficulties in 2 styles
The tutorial easy stage
Moving on to the medium stage, just like many other music games in harder stage there are more beats per minute. Also I also introduce one more fruit which is the banana.
Without any testing I already know that the hard stage is very super hard having high beats per minute as well as 5 fruits color.
Easy
Medium
Hard
Wednesday, May 18, 2016
Thailand watching TV demographic
"69 percent of the youths watch TV programmes aired between 8 pm to midnight and their most favourite programmes are Thai soap operas; 47.3 percent prefer Thai and foreign movies; 37.8 percent cartoons and 18 percent news analysis; 17.5 percent for sports and 17 percent for variety shows."
From the information I have gathered, youths most watch TV program is Thai soap opera, and movie. So it is good to target these group first aiming the soap opera and movie target. However TV channel can have different logo or characters for different shows. They also can use same character for different shows but changing the clothing style and pose to give it a different character but also looks unify when put together.
"The survey also shows that most of this group of audience cannot remember the numbers of the channels they watch. The three most remembered channels are 7HD, 3HD and Channel 8."
From the survey it is good news that channel 3 is quite popular among the audience.
From this graph I can see that the air time of a show is not very important now, since 85% of people watched shows after. But for a TV channel it is important to make use of YouTube to get more views. People like to choose when they want to watch their favorite shows, they have more freedom that way and most household has got internet anyways.
From this graph it is clear that if they are going to use other website to show their shows after broadcast they need to make it compatible with smartphone size because smartphone takes up to 41% of device use to watch TV second only after digital TV.
http://englishnews.thaipbs.or.th/content/148601
From this graph I can see that the air time of a show is not very important now, since 85% of people watched shows after. But for a TV channel it is important to make use of YouTube to get more views. People like to choose when they want to watch their favorite shows, they have more freedom that way and most household has got internet anyways.
From this graph it is clear that if they are going to use other website to show their shows after broadcast they need to make it compatible with smartphone size because smartphone takes up to 41% of device use to watch TV second only after digital TV.
http://englishnews.thaipbs.or.th/content/148601
Rebranding
Re branding is risky and it takes a lot of research to do. Before rebranding a company should consider these points.
1. Give your brand a story
2. Don't compromise brand equity
3. Stream line your identity
4. If it ain't broke, don't fix it
5. Revitalize to broaden your appeal
6. Don't re brand if you're just changing the name
https://assets.entrepreneur.com/article/1410363120-8-must-follow-rules-rebranding-company-infographic.jpg?_ga=1.99646042.559281613.1463406982
When we think about brand, it is not the logo, name, or the symbol. It is what the consumer think about the brand. “Before rebranding, analyze if you’re failing to reach your target market and why. Is your target market ignoring you or unaware of what you’re offering? In that case, you may have a perception problem, and rebranding can help.” says Chris Wechner
1. Influence and shape the brand with a series of brand promises.
2. Obtain customer feedback.
3. Find out what's not working
4. Develop your story.
5. Spread through out all your company communications with the new brand.
6. Never stop supporting and promoting your brand.
7. Be consistent and persistent.
https://www.americanexpress.com/us/small-business/openforum/articles/7-steps-to-a-successful-rebrand/
1. Give your brand a story
2. Don't compromise brand equity
3. Stream line your identity
4. If it ain't broke, don't fix it
5. Revitalize to broaden your appeal
6. Don't re brand if you're just changing the name
https://assets.entrepreneur.com/article/1410363120-8-must-follow-rules-rebranding-company-infographic.jpg?_ga=1.99646042.559281613.1463406982
When we think about brand, it is not the logo, name, or the symbol. It is what the consumer think about the brand. “Before rebranding, analyze if you’re failing to reach your target market and why. Is your target market ignoring you or unaware of what you’re offering? In that case, you may have a perception problem, and rebranding can help.” says Chris Wechner
1. Influence and shape the brand with a series of brand promises.
2. Obtain customer feedback.
3. Find out what's not working
4. Develop your story.
5. Spread through out all your company communications with the new brand.
6. Never stop supporting and promoting your brand.
7. Be consistent and persistent.
https://www.americanexpress.com/us/small-business/openforum/articles/7-steps-to-a-successful-rebrand/
Monday, May 16, 2016
Character design brief
Basically they just give information about the file size and no details on the character. So its basically freestyle on the character. They want it from three side front, side and back. The link is in Thai.
Channel 3 use to have a slogan คุ้มค่าทุกนาที ดูทีวีสีช่อง 3, it means every minute is worth it watching color channel 3.
Channel 3 use to have a slogan คุ้มค่าทุกนาที ดูทีวีสีช่อง 3, it means every minute is worth it watching color channel 3.
Real problem in channel 3
Searching for channel 3 news
Channel 3 is going to broadcast football Euro 2016, channel 3 is the only free TV that will have Euro 2016. This could greatly increase viewers especially football fans target group. Channel 3 also broadcast the Thai woman's volleyball team 2016.
Sorayut leaving channel 3 one of the reason is from his corruption. Channel 3 popularity is greatly reduced by the loss of Sorayut. Sorayut is replaced by Na Nek, a very popular guy that appear in many shows.
Channel 3 is going to broadcast football Euro 2016, channel 3 is the only free TV that will have Euro 2016. This could greatly increase viewers especially football fans target group. Channel 3 also broadcast the Thai woman's volleyball team 2016.
Sorayut leaving channel 3 one of the reason is from his corruption. Channel 3 popularity is greatly reduced by the loss of Sorayut. Sorayut is replaced by Na Nek, a very popular guy that appear in many shows.
Monday, May 9, 2016
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