Rebranding

Re branding is risky and it takes a lot of research to do. Before rebranding a company should consider these points.

1. Give your brand a story
2. Don't compromise brand equity
3. Stream line your identity
4. If it ain't broke, don't fix it
5. Revitalize to broaden your appeal
6. Don't re brand if you're just changing the name

https://assets.entrepreneur.com/article/1410363120-8-must-follow-rules-rebranding-company-infographic.jpg?_ga=1.99646042.559281613.1463406982

When we think about brand, it is not the logo, name, or the symbol. It is what the consumer think about the brand. “Before rebranding, analyze if you’re failing to reach your target market and why. Is your target market ignoring you or unaware of what you’re offering? In that case, you may have a perception problem, and rebranding can help.” says Chris Wechner

1. Influence and shape the brand with a series of brand promises. 
2. Obtain customer feedback.
3. Find out what's not working
4. Develop your story.
5. Spread through out all your company communications with the new brand.
6. Never stop supporting and promoting your brand.
7. Be consistent and persistent.
https://www.americanexpress.com/us/small-business/openforum/articles/7-steps-to-a-successful-rebrand/