From the information I have gathered, youths most watch TV program is Thai soap opera, and movie. So it is good to target these group first aiming the soap opera and movie target. However TV channel can have different logo or characters for different shows. They also can use same character for different shows but changing the clothing style and pose to give it a different character but also looks unify when put together.
"The survey also shows that most of this group of audience cannot remember the numbers of the channels they watch. The three most remembered channels are 7HD, 3HD and Channel 8."
From the survey it is good news that channel 3 is quite popular among the audience.
From this graph I can see that the air time of a show is not very important now, since 85% of people watched shows after. But for a TV channel it is important to make use of YouTube to get more views. People like to choose when they want to watch their favorite shows, they have more freedom that way and most household has got internet anyways.
From this graph it is clear that if they are going to use other website to show their shows after broadcast they need to make it compatible with smartphone size because smartphone takes up to 41% of device use to watch TV second only after digital TV.
http://englishnews.thaipbs.or.th/content/148601
From this graph I can see that the air time of a show is not very important now, since 85% of people watched shows after. But for a TV channel it is important to make use of YouTube to get more views. People like to choose when they want to watch their favorite shows, they have more freedom that way and most household has got internet anyways.
From this graph it is clear that if they are going to use other website to show their shows after broadcast they need to make it compatible with smartphone size because smartphone takes up to 41% of device use to watch TV second only after digital TV.
http://englishnews.thaipbs.or.th/content/148601
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